GROWCOM WOMEN IN HORTICULTURE

Welcome to the resources page for the Women in Horticulture Workshop that Growcom ran in Bundaberg on August 29, 2014.
Russell Cummings was a guest speaker and talked briefly about business strategy and linking this to your Financial Plan.
A copy of the workshop slides, One Page Plan template and a link to Seth Godin’s “Purple Cow” book are below.
Please contact Russell directly on 0414 929 585 or russell@horticulture-nextgeneration.com.au if you would like to discuss how you can become involved in our High Performance Horticulture Program or Business Growth Support Programs.

Workshop Slides

One Page Plan Template

RECOMMENDED BOOK:

Purple Cow, New Edition: Transform Your Business by Being Remarkable

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You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.

 

 

 

 


 

Value Adding Resources – if you’re interested in trialling or developing processes and techniques to value add to your hort products, then DAFF has facility in Brisbane to assist. More information at http://www.daff.qld.gov.au/research/research-areas/food-technology/food-pilot-plant 

 

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