About: Russell Cummings, Business Strategist and Coach

Recent Posts by Russell Cummings, Business Strategist and Coach

The most under-utilised Marketing Tool

There is a great marketing tool that is rarely used in horticulture when it can be applied to fantastic effect - it just takes some courage. Ken Melia from Fear of Missing Out - http://www.fomo.com.au - cites “Scarcity as the most under-utilised marketing tool today…” and he is absolutely “on the money”. The notion of scarcity as a marketing tool is not new - we see it in mainstream business all the time with “Limited time only” offers and
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Don’t delay – Application deadline for Horticulture – the Next Generation Program extended for a week

Given the disruptions caused by consecutive Easter/ANZAC Day weekends, we have extended the application deadline till May 9 for the 2014 Horticulture - the Next Generation Program in order to allow time to prepare submissions. Applications have been strong and this extension provides an opportunity to encourage others to participate in 2014. Horticulture -the Next Generation is specially developed to build the business and leadership skills of owners and managers of Australian horticulture businesses by providing them with practical, applied training and
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Qualities our Leaders Must Have

Skills your Business Leaders must have In order to achieve organisational goals, effective leadership is essential. But how does one become effective? What are the key skills that we require in our leaders? This article will outline 5 important skills that Business Leaders require. Key Skills
  1. Think and Act Strategically – A leader must be able to place the market, economic, business and operational aspects into context and create a plan for the future. Thinking about and acting upon these things strategically is
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Simple Productivity Tools

Improving our personal productivity is a key component of being effective at business. During our productivity webinar, I talked about a really simple tool – the Pomodoro Technique. Now I’m not really sure what it has to do with tomatoes, but the technique is that you work in 25 minute intervals and take a 5 minute break after every session. Every 4 sessions you take a longer break – 15 mins. I have been using the timer app on
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Irrigation Australia Conference 2014

This major event sees the entire irrigation industry together at the largest event of its kind in the Asia Pacific region. The conference and exhibition will bring irrigators, suppliers, equipment manufacturers, researchers, water supply organisations, advisors, government officials and policy makers from across the rural and urban irrigation industries. The conference theme “Water for Life, Future for All” will look to the future of irrigation covering such issues as Sustainable Water Resources for Agriculture, Climate and Cloud based Irrigation Scheduling and
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Growing Australian Horticulture

Our horticulture industries are under increasing pressure - cost-price squeeze, imports, Mother Nature's impacts, increasing complexity and regulation, urban encroachment and business succession to name a few. The organisations that service our industries are also under pressure to maintain relevance and assist their industries to thrive – a big job that should not be underestimated. Over the last 28 years, I have worked closely with a wide range of Industry organisations spanning all facets of Australian Rural Industries and when I
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Taking Control of Your Time

In our recent webinar, I highlighted some of the key tools and concepts that I use to manage my time. You can watch a short 3-minute summary here or watch the full 30-minute webinar and explore the resources. The key tools that we discussed relate to getting rid of the waste and inefficiency in your day. My experience is that you need to do a couple of things:
  1. Define a daily schedule for the 3 to 5 things that
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What’s Hot in the World of Family Business

Article by Harry Kras – Family Business Resource Centre Information about what’s going on in the world of family business keeps growing. Two Australian surveys have recently been released, the MGI/RMIT Australian Family and Private Business Survey and the KPMG/FBA Family Business Survey 2013 conducted by Adelaide University. The surveys are independent and address different aspects of family business, so reviewing the results in tandem leads to some interesting insights. The top three issues identified in the KPMG/FBA study are: succession
  1. Balancing family and
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7 Tips for Social Media Success

With devices such as the iPhone and iPad taking homes, offices and almost all places by storm, browsing the web and connecting to sites like Facebook, Google+, Twitter is such an easy thing – making social media the newest and hottest technique for marketing. Most businesses today have invested their marketing efforts into pushing their way into social media because that’s where people are. It makes a lot of sense but does it work and is social media an effective marketing
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