Webinar 29: 3 Simple Steps To Cut Through and Win Your Customer’s Heart
Date: 3 March 2016 – 5:00pm EST
Duration: 30 minutes
This short 30-minute webinar explains the importance of demonstrating to customers you care and believe about the same things. Often called Shared Value, this is about winning your customer’s heart as well as their mind.
3 Simple Steps To Win Your Customer’s Heart Webinar Slides
From Promotion to Emotion: Connecting B2B Customers to Brands
In today’s crowded and commoditized marketing environment, B2B marketers are becoming more customer-centric and ramping up their branding efforts. A core part of brand building has always been to create an emotional connection with consumers.
The Righteous Mind
The Righteous Mind is about one of the hottest topics in the sciences: morality. It’s about how we evolved to live in moral “matrices,” which bind us together around sacred values and then blind us to the truth. It’s about righteousness, moral diversity, politics and religion.