In simple terms, social media describes the tools people are using to share text, video, images and information online. From a broadcast medium to a massive online conversation, networks they are using to connect with each other, it’s the evolution of the internet where free, easy to use tools, available 24/7, give users the ability to share and spread information (both good and bad) quicker than any other communication channel. The feeling in the business world about social media tends to
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