Why is it that businesses gear up for events such as Christmas, Mother’s Day and Father’s Day, Stocktake Sales and then accept that there are quieter periods in the rest of the year? Clearly, this is not the plan of big multinationals who market all-year round. They give us the impression that everything is for sale all the time and that it is at a discount, when in reality it is not. It gets hard to compete when you are reacting