There is a great marketing tool that is rarely used in horticulture when it can be applied to fantastic effect - it just takes some courage. Ken Melia from Fear of Missing Out - http://www.fomo.com.au - cites “Scarcity as the most under-utilised marketing tool today…” and he is absolutely “on the money”. The notion of scarcity as a marketing tool is not new - we see it in mainstream business all the time with “Limited time only” offers and
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