This article is about understanding the stakeholders in your business and how we can influence them.

What is a stakeholder?

According to, stakeholders in general are “…a person, group or organization that has interest or concern in an organization”. In general, the word stakeholder refers to the business, its investors, employees, customers and suppliers. In broader terms, it also includes the community, government and trade associates. In a video by David Butter on Stakeholder Management, he defines a stakeholder as someone who